Maison&Objet announces “Digital Days”
Maison&Objet announces “Digital Days” on its MOM online platform:
8 weeks of exclusive launches – discover new products from January 27 to March 17, 2021. Every week from Wednesday to Friday: 3 days of trend analysis and inspiring online discoveries.
At a time in which the design, decoration and lifestyle community would usually be meeting in Paris in January for the physical fairs, Maison&Objet will host 8 weekly themes on its online platform, MOM (Maison&Objet and More), to allow brands to launch their new collections and make the search for products easier.
Each week will highlight a new theme that sheds light on a major aspect of the home and decoration market and will allow for interaction between designers and brands without wasting time. This innovative and targeted approach has been designed by Maison&Objet to stimulate transactions and guide brands, users and the media to optimize their online visits.
Sourcing new products has never been so easy: a weekly calendar with focuses on key trends will help the community find what they’re looking for on a single platform – MOM – every week, from Wednesday to Friday. All you have to do is log in at the right time!
Connections made easier, new Live Chat feature
Over the past few months, there has been a lot of discussion in the event industry in search for practical and more user-friendly solutions that would allow professionals to get as much benefit from virtual experiences as they do when walking an actual tradeshow.
Thanks to its MOM online platform, whose efficiency and functionalities have been developed and proven over several years, Maison&Objet made a successful digital transition in September with its “showroom” format, designed to dive into the brand’s universes as one would do at a trade show booth.
In January 2021, MOM will offer a new feature to facilitate dialogue and contact between brands and buyers: Live Chat. Designed like an instant messaging system, this feature allows the user to chat live with brands during the three days of the Digital Days. Requests for additional information, product sheets, and quotes could be done directly during the 8 weeks. MOM will still allow request for contacts and lead generation, but the experience will be even more interactive with this new feature.
Full program here: https://www.maison-objet.com/en/paris/digital-days
Source: Maison & Objet press office